Class notes 9 Dec 2004
Last class! Overview of factor
analysis...
EPSY
6306
9 Dec
2004
Path analysis takes
multiple regression one step further, it is looking for
causality
Factor analysis, you are
looking for structure, you are looking for
DVs
historically for publication, if
significance was not found many things were not
published
- this trap esp happened in
psychology
When you collect data,
always go to the highest level of measurement you
can!
Intro to Factor
Analysis
you can measure attitudes,
behaviors, and beliefs
- when you measure
attitudes, that is not as good because they can change day to
day
- behaviors and beliefs are more
permanent, better to measure
stay
away from surveys like computers to
attitudes
instruments usually have a
theoretical background (a theory that explains
it)
enduring traits, behaviors,
beliefs, are what we are often looking for in
research
basic idea of factor
analysis: if 2 item are highly correlated, they must represent the same
phenomenon, they tell us about the same underlying variance, combining them to
form a single measure is reasonable for 2
reasons:
- parsimony (simplicity of the
phenomenon)
- reduction in
error
Posted: Fri - December
10, 2004 at 10:47 AM
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